have you heard the term ‘elevator pitch’? it works like this: imagine you are heading into your office and happen to step into elevator with only one other person: your boss’s boss. she/he tries to project the image of a nice person and asks you how you are. you ignore the fact that this is just an empty phrase and use the opportunity to pitch your latest project (as if the other person cared) in the short time it takes to get to the floor where your victim is able to escape. i have no idea how, in this age of zoom, one would find the opportunity for an elevator pitch; maybe you’re early for the meeting and your boss’s boss is hanging around after their last session concluded?

now imagine you had to summarise the idea and theory behind three to four years of full-time research into a maximum of three short minutes and no more then two slides. keeping in mind that the audience generally isn’t specialised in whatever obscure topic you managed to conjure up, so the talk needs to be kept simple enough, yet since loud snoring from listeners can be depressing it helps to make it as interesting as humanly possible.

sounds difficult? well, here is my attempt. let me know what you think – but please be kind. 😉